FMF2017 Opening Night has always featured a few surprises, introducing unsigned upstarts such as Manchester Orchestra (2006), as well as midstride staples like Minus The Bear (2011), all with an intent to showcase an independently minded song craft. This season’s introduction to the already known, lands at The Social with This Little Underground presents national, by way of Winter Park, indie darlings…. SALES.
SALES is the collaboration between long time friends Lauren Morgan and Jordan Shih.
The Florida indie pop duo self-released their eponymous six-track debut EP on September 22, 2014 featuring the singles “renee”, “chinese new year”, “vow”, and “getting it on”, and were named “Ones to Watch” by Hype Machine + BBC Radio 6 Music. So far, the songs on SALES EP have over 3 million streams on Soundcloud and over 10 million streams on Spotify. They have since headlined tours in the US, Canada, and Europe, selling out concerts in many major cities.
Embracing a DIY ethic, their long-awaited fifteen-track debut album, SALES LP, was self-released on April 20, 2016 along with the singles “big sis”, “jamz”, and “ivy”. The intimate album is an homage to their limitations with time, equipment, money, and space. Working on music tirelessly by moonlight between dead-end jobs, both the LP and EP were recorded from an apartment bedroom studio. The LP was produced, mixed, and mastered by SALES, and created under the duo’s “as is” approach to music — each track explores new territory as they heavily rely on experimentation within their artistic process, whether it is switching lead guitarists, moving over to let someone else hold the mouse, recording vocals through Apple headphones (rather than the stellar SM7B), or inserting a 404 into a ballad.
The distinct sound the duo has created is minimal, yet meticulously crafted, emotive and incisive. SALES LP has caught the attention of Pitchfork, Pigeons & Planes, My Old Kentucky Blog, Crack in the Road, and many others. The addition of the SALES LP to their tiny repertoire is only the beginning of an ever-expanding sound, and a small step in a new approach to music: empowered by the digital listening experience, and completely independent of a record label.
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